McKinsey details 5 ways CMOs can spearhead business leadership – CMO Australia

Interesting piece on the expanding role of the CMO.  I find this to be increasingly true, especially in B2C contexts, where the success and survival of a company is increasingly tied to the experience of individual customers, and in an age of ubiquitous data (i.e. data being everywhere), there is no excuse for companies not to be driven from Marketing and growth driven out of Marketing.

McKinsey details 5 ways CMOs can spearhead business leadership – CMO Australia.