Six Myths about Data-Driven Design | UX Magazine

Very much appreciate the effort from this article.  The myths (especially 2-6), resonate very strongly with me, and something that I’ve seen over and over in management consulting, client side management, and ad agencies alike.  It’s really time that we move beyond silos of comprehension, and towards a more holistic view of how data can support design and planning.

Six Myths about Data-Driven Design | UX Magazine.