Category: Changing Times
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2014-04: The [insert name of well known disruptor] of [insert industry or vertical]
I guess this can go under the more things change, the more they are the same… In the late days of the first wave of internet start ups there was a proliferation of companies whose tag line became the above. In short the X of Y. These companies were often ridiculed as they were simply…
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2013-08: Demographics of 1
A very quick post to get some thoughts down on paper. I used to work in consumer marketing in banking. One of the regular habits was trying to understand our customer base and our prospects. For that, we relied heavily in segmentation. Segmentation, is nothing more than trying to take a group of people (say all…
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Please no more Vodka
Please please please stop it with the Vodka… Vodka has no taste. Some say it’s why it’s the better alcohol… Rubbing alcohol also has no flavor… Good luck! Vodka is clean. Some say that’s why it’s the better alcohol… Ok… then why are so many marketers not mostly (if not only) promoting and creating fruit…
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Backlash on Quantitative Analytics
Hi folks! Ah June… it’s getting warmer, and Spring is wrapping up. Looking forward to some summer vacation. I wanted to take a second to pause and reflect on a conversation that I had recently. By all accounts, I’m a data nerd, an analytics nerd, a map nerd, and a geek too. But at the…
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University Donations
Hello again my friends… I guess this should get filled on miscellaneous and maybe “times they are a changin’” Introduction: I recently made very meager donations to my high-school, undergraduate university, and graduate university. The response that I got from each of the universities was quite disproportionate with the what I would expect which made…