Tag Archives: eweek

Gimmickry…

Hello again, Friends!

I recently came across an eweek.com piece on what’s expected from the iPad 3.  I’ve made a habit not to talk about this kind of stuff, but feel significantly compelled to opine on this particular subject, not because of the topic (the new – rumored iPad 3), but because of the tone of piece, and the nearly juvenile and indecipherable difference between gimmickry and significance to stay relevant.

The piece can be found here:

http://www.eweek.com/c/a/Enterprise-Networking/Apple-iPad-3-10-HighPriority-Features-We-Want-in-the-New-Tablet-739540/?kc=EWKNLEDP01252012A

Below I articulate my point of view on each of the items, and why they are irrelevant:

  1. This is effectively a no brainer.  Apple has made strides in creating a more integrated ecosystem, and therefore we’re likely to see this.
  2. This is not really a must have, and is just an attempt to articulate that for the iPad to remain relevant, it needs to have multiple screen size.  Should Apple introduce new (presumably smaller) sizes of the iPad, it will create lesser and lesser differentiation between the platforms, and effectively cannibalizing sales across the platform.  The iPad/iPhone/iPod Touch line, I believe, would overall not be affected as you’ll see a switching from one platform to the next by consumers
  3. 3D, IMHO, is a gimmick (for now).  A gimmick created by the TV set manufacturers to create more relevance for their increasingly irrelevant products.  It’s simply a way for them to boost sales during the recession.
  4. This I agree with.
  5. This is borderline gimmickry.  There’s no real issue with device, and because you can, doesn’t mean you should.
  6. I’ll agree with this.
  7. Nice to have – not must have to remain relevant.  Are there problems with the iPad’s existing glass (in terms of break-ability)?
  8. While I would want that, I would still think it may be on the nice-to-have bordering on the must-have.  The only real benefits would be for high-res screen capture (for documents), or for movies.  A lot of app developers would need to redesign their interface to get to it, but that has not prevented Apple before.
  9. Gimmickry.  Basically a claim to turn an iPad into XBOX controller.
  10. NFC.  Yes that would be a good idea, not sure it’s critical.  I also believe that NFC may become obsolete (IMHO) as geofencing, and companies like LevelUp (thelevelup.com) continue to enter the marketplace of mobile payment.

Reviewing these results, I would argue that 1 is almost obvious, 4 and 6 are must have to remain a relevant product, and 8, and 10 are nice to have.  The rest… not sure…

This is not the first thing of the sort that I see on eweek.com, and frankly have found the writing to get less and less compelling (on par for a lot of ZD publications, IMHO).  This particularly piece reads as a child like wish list, not the product of a professional publication.