Author: nytm
-
Firms Boost Their Spending on Startups – WSJ
Good bit on how Firms are getting into the VC game themselves. Firms Boost Their Spending on Startups – WSJ.
-
McKinsey details 5 ways CMOs can spearhead business leadership – CMO Australia
Interesting piece on the expanding role of the CMO. I find this to be increasingly true, especially in B2C contexts, where the success and survival of a company is increasingly tied to the experience of individual customers, and in an age of ubiquitous data (i.e. data being everywhere), there is no excuse for companies not…
-
News Article: Eight (No, Nine!) Problems With Big Data – NYTimes.com
Great synthesis of the issues with Big Data, both actual, and perceptual. Eight (No, Nine!) Problems With Big Data – NYTimes.com.
-
News Article: Why We Can’t Solve Big Problems | MIT Technology Review
Very cool article on the issues with solving complex problem, and how our one size (technology) fits all isn’t necessarily the answer. To me, this is where Design Thinking comes in… to creatively think about all the facets of a problem and approaches. You need to have multi-disciplinary teams to help determine best approaches. Why…
-
Article: A Five-Step Process For Conducting User Research | Smashing Magazine
—
by
Nice article on a problem solving approach. Very much appreciate the fact that the author is putting objectives first. So often we miss the “Why are we doing this?” “What purpose is this going to serve?”. A Five-Step Process For Conducting User Research | Smashing Magazine.