Category: Marketing
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Apple Watch: Asking Why and Saying No | stratechery by Ben Thompson
Good little piece not he differences of Apple under Steve Jobs and Tim Case. Specifically around the product introduction. Steve Jobs was not just a great product visionary, but a consummate salesperson. He spent much of the time talking about the business case of why Apple should enter a new space. Apple Watch: Asking Why…
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Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | TechCrunch
Interesting little bit of research from TechCrunch. I wonder how the internet of things is going to start to affect these findings. We now have a lot more passive consumption of media (like geofencing, IFTT). Admittedly a lot of that drives today to apps, but as IFTT shows, it doesn’t have to. Majority Of Digital…
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The Rebirth of the CMO – Peter Dahlstrom, Chris Davis, Fabian Hieronimus, and Marc Singer – Harvard Business Review
Fascinating article from HBR on the role of the CMO. This is something that I keep on harping about. Now more than ever the CMO is at the center of the organization, and really drives it. The Rebirth of the CMO – Peter Dahlstrom, Chris Davis, Fabian Hieronimus, and Marc Singer – Harvard Business Review.
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Firms Boost Their Spending on Startups – WSJ
Good bit on how Firms are getting into the VC game themselves. Firms Boost Their Spending on Startups – WSJ.
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2013-09: Behavior vs. Intention
I had an interesting conversation the other day. It stemmed from the name of this networking lunch group that I am part of. It’s called Burgers & Granola (B&G). The name of the group originated a few months ago, when we started to meet on a regular basis. At the time, we had a conversation…