Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | TechCrunch

Interesting little bit of research from TechCrunch.

I wonder how the internet of things is going to start to affect these findings.  We now have a lot more passive consumption of media (like geofencing, IFTT).  Admittedly a lot of that drives today to apps, but as IFTT shows, it doesn’t have to.

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | TechCrunch.