The Rebirth of the CMO – Peter Dahlstrom, Chris Davis, Fabian Hieronimus, and Marc Singer – Harvard Business Review – Not Your Typical Maps

Not Your Typical Maps

The Rebirth of the CMO – Peter Dahlstrom, Chris Davis, Fabian Hieronimus, and Marc Singer – Harvard Business Review

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nytm
in , ,

Fascinating article from HBR on the role of the CMO.  This is something that I keep on harping about.  Now more than ever the CMO is at the center of the organization, and really drives it.

The Rebirth of the CMO – Peter Dahlstrom, Chris Davis, Fabian Hieronimus, and Marc Singer – Harvard Business Review.