In less than a decade from now, Gen Y will be firmly entrenched within the management layers of most large corporations. But what this will mean for organizations and what changes will Gen Y bring with them as they begin to steer the ship?
Source: Gen Y and the 2020 organization
Very interesting perspective from the good folks at GOOD. I very much appreciate the perspective of cities from the stand point of potential. It does focus on the momentum of the cities towards improvement, not resting on laurels of past achievements. It also addresses a (for me) nagging issue with city benchmarking with respect to scoring based on environmental and historical context.
Interesting little bit of research from TechCrunch.
I wonder how the internet of things is going to start to affect these findings. We now have a lot more passive consumption of media (like geofencing, IFTT). Admittedly a lot of that drives today to apps, but as IFTT shows, it doesn’t have to.
Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | TechCrunch.
Fascinating article from HBR on the role of the CMO. This is something that I keep on harping about. Now more than ever the CMO is at the center of the organization, and really drives it.
A good articulation of the issue with “big data”. Data is here (and has been for a while), but we have to be careful about the false assumption of what more data can do. One thing that Mike tangentially touches on, but is worth highlighting is that we have to continue to be careful to let data drive all decisions. We need a bit of a return to a balance of qualitative and quantitative, not a continued push towards quantitative and no qualitative.
The backlash against big data, continued – O’Reilly Radar.